So, what ARE media kits and why would it benefit you as a Creator? 🤔

A media kit is a digital portfolio or resume that tells brands what they need to know about you and why they should work with you. It is your pitch; your chance to sell yourself, actually validate your influence, and highlight just how AWESOME you are! ✨ You will need a media kit for just about any business proposition, whether it’s a brand reaching out to you or you reaching out to a brand.

Media kits specifically highlight:

  • Who you are as a creator

  • Analytics and stats from your social accounts

  • Custom rates

  • Details on any past experiences with brand partnerships

You probably have everything a brand is looking for, you just need to clearly show it! 😎

“You don’t need to have a six-digit following in order to land a juicy collab. Micro influencers (10,000-50,000 followers) and nano influencers (5,000-10,000 followers) typically have extremely high engagement, which is often what brands are looking for”.

- Hootsuite

“A media kit allows you to control your message - if you don’t provide adequate information about yourself, brands will make assumptions. A media kit allows you to present yourself as you want to be seen”.

- Footman Company Inc.


When/how do I use my media kit?

  • In Outreach

    • What is the brand that you really want to work with? How do you go about working with them?

      • Find the brand’s email or social direct messages

      • Send a short and professional email about how big of a fan you are of that brand and why they should partner with you.

        1. Show off your engagement rates, your audience demographics, your WHY

        2. Do you have any specific past collaborations that were extremely successful? Videos with a high number of views, or videos that the brand said had the highest engagement from that campaign - share those specifics!

        3. Make it VERY obvious in a respectful way that you are the right person to represent their brand

    • Example:

      • Outreach email:

      • On Application Site:

  • In Negotiation

    • If a brand offers you a certain rate and you think you deserve more, prove to them WHY you deserve more

      • Show off your engagement rates, your audience demographics, your WHY

      • Do you have any specific past collaborations that were extremely successful? Videos with a high number of views, or videos that the brand said had the highest engagement from that campaign - share those specifics!

      • Make it VERY obvious in a respectful way that you deserve more than the brand is offering.

    • Example:


Why is Beacons the best media kit for me?

Beacons make its easy for creators like you make media kits that are nice and tidy. Beacons’s media kits are self-updating, free, easy to set up and attractive to partners and brands.

Top Features of Beacons’ Media Kits:

  • Customizability

    • Option to show or hide various engagement rates

    • Ability for creator to demonstrate unique strengths (highlighting past examples of content and partnerships)

    • Feature to require viewers to input their email in order to view media kit, so creator can track traffic

  • Efficiency

    • Self-Updating feature that saves time, effort and potential for human error

    • No need to manually check engagement rates, input data into a document and then update a PDF to make it pretty to send out

  • Attractiveness

    • Easy to read and navigate for the creator setting up and the band reviewing contents

    • Ability to send as link within email or online form

Here are some great examples!:

https://beacons.ai/thatgeekfamily/mediakit

https://beacons.ai/ethan_pptart/mediakit


If you have any other questions, please contact our creator support

team by emailing [email protected]!


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