So, what ARE media kits and why would it benefit you as a Creator? š¤
A media kit is a digital portfolio or resume that tells brands what they need to know about you and why they should work with you. It is your pitch; your chance to sell yourself, actually validate your influence, and highlight just how AWESOME you are! āØ You will need a media kit for just about any business proposition, whether itās a brand reaching out to you or you reaching out to a brand.
Media kits specifically highlight:
Who you are as a creator
Analytics and stats from your social accounts
Custom rates
Details on any past experiences with brand partnerships
You probably have everything a brand is looking for, you just need to clearly show it! š
āYou donāt need to have a six-digit following in order to land a juicy collab. Micro influencers (10,000-50,000 followers) and nano influencers (5,000-10,000 followers) typically have extremely high engagement, which is often what brands are looking forā. | āA media kit allows you to control your message - if you donāt provide adequate information about yourself, brands will make assumptions. A media kit allows you to present yourself as you want to be seenā. |
When/how do I use my media kit?
In Outreach
What is the brand that you really want to work with? How do you go about working with them?
Find the brandās email or social direct messages
Send a short and professional email about how big of a fan you are of that brand and why they should partner with you.
Show off your engagement rates, your audience demographics, your WHY
Do you have any specific past collaborations that were extremely successful? Videos with a high number of views, or videos that the brand said had the highest engagement from that campaign - share those specifics!
Make it VERY obvious in a respectful way that you are the right person to represent their brand
Example:
Outreach email:
On Application Site:
In Negotiation
If a brand offers you a certain rate and you think you deserve more, prove to them WHY you deserve more
Show off your engagement rates, your audience demographics, your WHY
Do you have any specific past collaborations that were extremely successful? Videos with a high number of views, or videos that the brand said had the highest engagement from that campaign - share those specifics!
Make it VERY obvious in a respectful way that you deserve more than the brand is offering.
Example:
Why is Beacons the best media kit for me?
Beacons make its easy for creators like you make media kits that are nice and tidy. Beaconsās media kits are self-updating, free, easy to set up and attractive to partners and brands.
Top Features of Beaconsā Media Kits:
Customizability
Option to show or hide various engagement rates
Ability for creator to demonstrate unique strengths (highlighting past examples of content and partnerships)
Feature to require viewers to input their email in order to view media kit, so creator can track traffic
Efficiency
Self-Updating feature that saves time, effort and potential for human error
No need to manually check engagement rates, input data into a document and then update a PDF to make it pretty to send out
Attractiveness
Easy to read and navigate for the creator setting up and the brand reviewing contents
Ability to send as link within email or online form
Here are some great examples!:
If you have any other questions, please contact our creator support
team by emailing [email protected]!