Brand/Sponsorship Outreach 101
Updated over a week ago

Your media kit is ready to share! 😎 Let’s talk about how you can use it to secure brand deals.

🔗 How to reach out

When should you send your media kit?

🧩 Now Is The Time!

  • Your top social accounts are synced through Phyllo to your Beacons Media Kit! It’s time to share your media kit with your dream brands in order to pitch yourself for their partnerships.

Does it matter when in a day you send it?

🧩 This Is Not Too Important!

  • You can send an email whenever you’re up for it! We recommend setting aside 2-5 hours a week to think of dream brands, find their best contact, send your pitch email+media kit, and follow up!

    🧩 You Are Not Being Annoying By Following Up!

    • You are not being annoying by following up when you don’t hear back! Feel free to send a professional email (template below) every week to the brand until you get a response or feel like moving on.

🧩 You Can Be Strategic!

  • The best times to email are Tuesdays and Wednesdays mid-day to evening. This is when people are checking their email and most likely to act!

🔗 Where to reach out

Who do you send your media kit to?

This is the tricky part and will require some digging on your end!

🧩 Visit The Brand Website!

  • Visit your dream brand website and see if there are any links to partnerships - about 50% of brands have this as an option. From there, follow the site instructions. Always include a link to your media kit where you’re able!

  • For the other 50% of brands, check out the CONTACT US button that usually lives at the bottom of their website. Follow the site instructions here - if their email is provided, fill out the contact form AND send an email, both including your media kit link!

🧩 Search The Brand On LinkedIn!

  • Search the brand+ certain keywords that may lead you to the right contact (Example Key Words: Influencer Partnerships, Marketing, Sponsorships). If you’re able to find a contact, reach out to them via LinkedIn messages or try putting their name into the company email template and sending an email there!

🧩 Share With Third-Party Marketing Agencies!

  • Share with any marketing agencies! Have you done a partnership through a marketing agency in the past? Reach back out to that contact and share your media kit, explaining that you are open and excited to work with them again if there are any brands that align with your content!

🧩 Connect With Other Creator Friends!

  • Connect with any friends that have worked with brands you are excited about. If they are able to share a good point of contact, send your media kit to them expressing interest!

🔗 How to reach out

How do you send your media kit?

🧩 By Email!

  • In an email! Use the below email template to send your media kit to each brand - you can personalize this to highlight a specific post that did well or past content that is similar to the brand you are emailing.

🧩 On The Brand’s Website!

  • On the brand’s website! Often times, brands have a contact page within their website. This can look like a contact form or a partnerships application - still send the same email template. Look for the CONTACT US button usually at the bottom of a brand’s website - this should point you in the right direction!

🧩 To The Brand’s Social Account Direct Messages!

  • To the brand’s social account direct messages! This doesn't always lead to response, but sometimes brands are more active on their social accounts. Feel free to send the same email template via their Instagram, TikTok, Twitter direct messages!

🧩 Via LinkedIn Messages!

  • Via LinkedIn messages! Search the brand+ certain keywords that may lead you to the right contact (Example Key Words: Influencer Partnerships, Marketing, Sponsorships). If you’re able to find a contact, reach out to them via LinkedIn messages with the same email template!

🔗 Outreach Templates

🧩 Email Template For Creators To Use:

Hi there,

I hope you are doing well! I am reaching out because I am a huge fan of [BRAND] and would love to collaborate with you. Please see below for my website and media kit - I am best known for [creating comedic videos about living in NYC], so I know I can make our partnership extremely authentic for my [COUNT] followers.

LINK TO BEACONS PAGE - LINK TO MEDIA KIT

I am open to highlighting something specific that your company is currently focused on or creating my own spin on the content. Happy to hop on a call to discuss further! I look forward to hearing from you.

Thank you,

Your Name

🧩 Email Template for Creator Managers To Use:

Hi there,

I hope you are doing well! I am reaching out on behalf of my client [FULL NAME]. [CLIENT FIRST NAME] is a huge fan of [BRAND] and would love to collaborate with you. Please see below for [their] website and media kit - [they are] best known for [creating comedic videos about living in NYC], so I know [they] can make this partnership extremely authentic for [their] [COUNT] followers.

LINK TO BEACONS PAGE - LINK TO MEDIA KIT

[They are] open to highlighting something specific that your company is currently focused on or creating [their] own spin on the content. Happy to hop on a call to discuss further! I look forward to hearing from you.

Thank you,

Your Name

🧩 Follow-Up Template To Use:

Hi there,

I hope you had a great weekend! Kindly checking in here as I am/[CLIENT FIRST NAME are] extremely excited to work with [BRAND]. Please let me know if there are any upcoming opportunities.

Thank you,

Your Name


If you have any questions, please contact our customer support team by emailing [email protected].

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