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Difference between an Email Broadcast and an Email Automation
Difference between an Email Broadcast and an Email Automation
Updated over 3 months ago

Here’s a breakdown of the differences between an email broadcast and email automation:

Summary:

  • Email Broadcast is like sending a single message to a big group all at once, usually for general announcements or promotions.

  • Email Automation is a series of emails (also known as a funnel or a drip sequence) that gets sent automatically based on what a recipient does, often with more personalized content that adapts to their behavior.

    • For instance, after a user signs up for your newsletter OR after a buyer purchases an item

1. Email Broadcast

  • One-Time Send: An email broadcast is a one-time email sent to a large group of people at once. It’s typically used for announcements, promotions, newsletters, or any other content that needs to be communicated to many recipients at the same time.

  • Manual Process: The sender usually drafts the email and schedules it to go out at a specific time. It’s a manual process where the content is created and sent to the entire list or a segment of the list simultaneously.

  • Same Content for Everyone: Every recipient gets the same message, with little to no personalization aside from basic things like the recipient’s name.

  • Examples:

    • A company-wide announcement.

    • A seasonal sale promotion sent to all subscribers.

    • A newsletter sent to a mailing list.

2. Email Automation

  • Triggered Emails: Email automation involves a series of emails that are automatically sent based on specific triggers or actions taken by the recipient. These triggers could be things like signing up for a newsletter or making a purchase.

  • Ongoing Process: Unlike broadcasts, email automations are set up once and then runs automatically in the background. It can keep sending relevant emails to users as they interact with your website or product.

  • Personalized Content: Email automation is often more personalized and targeted. The content can change based on the recipient’s behavior, preferences, or the stage they’re at in the customer journey.

  • Examples:

    • A welcome email series that’s triggered when someone signs up for a newsletter.

    • A follow-up email after a purchase, offering a related product.


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